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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Path to Purchase Institute Future Forward
Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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A New World Disorder: Opportunity in a Polycrisis
Revisit our on demand webinar featuring insights from Ipsos Global Trends – our comprehensive study exploring the forces shaping our new world disorder.
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[WEBINAR] Electrification: Is excitement draining?
During times of economic uncertainty, public charging complexity and public pressure to go electric have caused some reluctance and different expectations of consumers.
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Consumer confidence shows stability in March global sentiment tracker
Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.