Path to Purchase Institute Future Forward

Ipsos is delighted to be presenting at the Path to Purchase Institute's Future Forward conference where industry-leading experts, strategists and marketing gurus are joining the stage to discuss a wide breadth of topics, including demystifying the new consumer, shopper behavior and trend forecasting, as well as exploring the future of commerce via in-store experience, social commerce, metaverse and beyond.

Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds. Featuring Ipsos’ Brad Christian and Brendan Light, this session will focus on the impact of new commerce channels such as livestream retail and social commerce. At the same time, digital and physical purchase environments and touchpoints are converging and shopping journeys are becoming less linear. Consumers are developing their own commerce ecosystems of go-to brands, retailers, channels and touchpoints. We’ll explore commerce channel usage trends, the rise of personal commerce ecosystems, and juggling commerce digitization. We will also look at what engagement means in a “convergent commerce” world, shopper expectations in different commerce channels, and how measurement metrics could be adjusted to match the blended nature of commerce channels. Additionally, they will showcase how brands and retailers are adapting to these challenges.

Attendees will learn:

• New and changing shopper journey types and personal commerce ecosystems, and implications for their go-to-market strategies.
• The business and research questions to ask in order to map a consumer commerce ecosystem to determine what to play as well as at which channels and touchpoints.
• Potential new metrics to use in measuring commerce performance.
• How companies around the world are achieving and implementing the above.

Don’t miss out – register today.

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