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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Cliff’s Take: It All Goes South for Trump
A Trifecta of Crises – Pandemic, Economy and Protest – Softens Trump’s Electoral Chances
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.
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The Inside Track: Election 2020 June Briefing
Key highlights from June's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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Americans don’t see eye to eye on the protests
Perhaps because they are not seeing the same protests, depending on where they're getting their news.
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How Americans are Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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Gains in U.S. consumer confidence prove to be fleeting
The drop-off in optimism coincides with the resurgence of new coronavirus cases in at least 20 states.
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Americans are worried about a possible second wave, but is it enough to get them to social distance again?
With new coronavirus cases on the rise in at least 20 states, Americans are beginning to see the virus as more of a threat again.
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Peaceful Protests Signal Hope and Positive Momentum for Change
Looking at social conversation linked to the protests reiterates the massive impact it is having.
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What Americans want from companies after George Floyd’s death
Statements of support are the minimum for companies as they decide what to do in this moment.