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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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Americans Like Buying Local and Amazon.com
Americans also like putting customers and employees ahead of shareholders
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Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job
Survey Reveals That Job Satisfaction and Work Space are Connected
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
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Cooking? It’s about more than convenience
The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.
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Reuters/Ipsos Data: Black Friday Shopping
One third of Americans plan to shop on Black Friday, traditionally the biggest shopping day of the year in the United States.