Win the Brand Battle During the Holiday Shopping Wars

“I hate this TV” exclaimed my wife for the hundredth time…

It may not be too late to rethink your holiday communications. The holiday shopping period is fraught with risk for brands as the bargain-hunting frenzy provides fertile ground for marketers and retailers to hijack consumer intent at the last minute. Smart marketers and their agencies steel their defenses all year long, entering the holiday battlefield with as much brand desire in the bank as possible, while also taking advantage of the emotive holiday spirit with captivating communications.

In this article (originally published on MarketingLand), Ipsos’ Peter Minnium shares his personal experience with Black Friday buyer’s remorse, and offers five strategic tips to help brands build their holiday spirit while avoiding seasonal pitfalls:

• Tip 1 – The early bird gets the worm
• Tip 2 – The holidays warm hearts; your brand should too
• Tip 3 – Go back to basics; bring people together
• Tip 4 – Don’t lose sight of holidays present
• Tip 5 – How does your brand express holiday spirit?

Read the detailed article now.