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When it comes to retirement, people are dreaming small
Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
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[WEBINAR] Empathy or Emptiness: Unravelling the Impact of AI on Human Connection
Join Ipsos for an exclusive webinar unveiling our award-winning paper, "Empathy or Emptiness: Unravelling the Impact of AI on Human Connection in Qualitative Research," recognized as the Best Overall and Best Qualitative Paper at ESOMAR Congress 2024.
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Don't miss out on this opportunity to gain actionable insights and drive your brand's success.
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Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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Female Quotient Equality Lounge @ Advertising Week
Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach.
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Washington Post – Ipsos Fall 2024 Survey of Black Americans
Most Black Americans enthusiastic about Harris candidacy, believe her policies would help Black community
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[WEBINAR] What the Future: News
Editor Matt Carmichael will guide you through exclusive data from our exclusive study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts
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Will Americans accept the outcome of the 2024 election?
Below are five charts on Americans’ confidence in elections, how past elections have affected trust in elections, and what that might mean this year
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters