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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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Female Quotient Equality Lounge @ Advertising Week
Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach.
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Washington Post – Ipsos Fall 2024 Survey of Black Americans
Most Black Americans enthusiastic about Harris candidacy, believe her policies would help Black community
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[WEBINAR] What the Future: News
Editor Matt Carmichael will guide you through exclusive data from our exclusive study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts
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Will Americans accept the outcome of the 2024 election?
Below are five charts on Americans’ confidence in elections, how past elections have affected trust in elections, and what that might mean this year
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
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ANA’s Excellence in Data Analytics
Join Ipsos MMA's Brian Lange to hear about using marketing analytics to change hearts and minds.
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IEDC ANNUAL CONFERENCE
Unlock the secrets to getting your community in the media spotlight! This dynamic and interactive session will provide you with insider tips and proven strategies for effectively pitching your community to top media outlets.
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[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends
Join experts from Ipsos and leading U.S. brands for a live-broadcast panel discussion as we explore the nine Ipsos Global Trends, and unpack what they mean.