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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Monitoring Quality
Automotive and Mobility Development: Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
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A Year in Review - 2021
What did we learn about public attitudes and behaviors? What did our research tell us about the events of the year? And how did our outlook shift?
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Tips For Making Sales Associates Essential to Shoppers
We share research insight into retail sales associates and how customers perceive their usefulness.
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How can food brands better link synthetic biology to purpose?
Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
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How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
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How will delivery drive food convenience in the future?
Restaurant chains to grocers are investing in delivery-only ghost kitchens and other technology to make getting food even more convenient. Ipsos interviews Wendy’s Chief Information Officer Kevin Vasconi on what that means for the future of restaurants
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.