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Celebrity Ads That Sell

Going for Advertising Gold with the 2004 Athens Olympics

Ready for Global Advertising Research?

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The Long Road Ahead For DTC Advertising

Stagnant Levels Of Doctor Contact Rates Continue And May Take A Turn For The Worse Following Vioxx Withdrawal, Says The Latest Update From Ipsos PharmTrends174

Advertising Wear-out

Prescription Drug Ads Prompt Fewer Consumers To Take Action

Declining Doctor Contact Rates Evident, Says The Latest Update From Ipsos PharmTrends

Secrets of Advertising

Part 1: Lessons from Europe

Teaching Cyber Ethics To America's Youth Should Begin At @ Home, Survey Says

More Than 75 Percent Interviewed Choose Parents Over Teachers as Source of Copyright Education

Lessons Learned for Direct-to-Consumer Advertising of Prescription Drugs

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Critical First Steps to Advertising Success

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