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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
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Want to Reach Consumers After COVID?
Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Why home financing needs innovation beyond the pricing game
All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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Ipsos receives top honors for mystery shopping program
MSPA Americas Shoppers’ Choice Awards Winners Announced.
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Here’s what it’ll take to get Americans back into crowded businesses
Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.