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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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[RECORDING] Inflation, Populism & Policy ahead of the Midterms
Ipsos is pleased to relaunch its DC Salon series!
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
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Becoming More Accessible: Innovation, Inclusion and Insights
During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.
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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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ARF Cognition Council: New Lenses on Brand Identity
Take a closer look at branding and communications from multiple cognitive lenses.
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Music
Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.
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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.