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Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths
More people globally believe COVID-19 can live on surfaces for days over other theories.
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New Study from Ipsos finds that 61% of Consumers Are Still Delaying Brick-and-Mortar Retail for Fear of Getting Sick
Ipsos Mystery Shoppers conducted in-store visits of over 5700 retailers across the U.S. and learned which brands are successfully implementing health and safety measures and which ones are not.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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People Want to Explore the World From Their Cars During Covid
Here's how some people might start using their cars in new ways as they build new coronavirus habits.
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More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
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Diet vs. the environment: How is climate change altering what we eat?
Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Building Blocks of Corporate Trust During the Crisis
Read why delivering on basic needs is most likely to yield positive reputational impact and long-term goodwill from customers and other stakeholders.
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Retail Consumer Confidence During Coronavirus & Beyond
Read our paper for tips on how to build consumer confidence in retail during Coronavirus and beyond.