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Supply Chain Pain and Social Media: Lessons for Brands
Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.
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Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
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Why multiple identities are closer than you think
Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?
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After a turbulent 2021, small businesses find some stability
That said, new Ipsos/MetLife/U.S. Chamber of Commerce poll finds this stability masks some profound challenges small business owners are facing with inflation and supply chain issues.
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Americans support limited U.S. intervention in Ukraine to prevent escalation with Russia
New NPR/Ipsos poll also finds that as gas prices reach an all-time high, inflation is overwhelmingly Americans' top concern.
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Fewer now rate the quality of their healthcare as good, hitting a new low for the PX Pulse tracker
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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Americans brace themselves for higher prices and interest rates
Nevertheless, U.S. consumer confidence remains stable as COVID cases fall and market rallies
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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Here's how inflation is changing our spending habits
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.