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Is your innovation research on its best behavior?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
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What will an aging America mean for our future?
In our latest Thought Starter, we explore how Americans are dealing with the upcoming demographic shift when older adults are predicted to outnumber children.
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[Webinar] The Future is Design: Sparking Joy in Online Community Research
Empathy is a foundational element in the practice of market research, as it allows the researcher to go beneath the surface and dig deeper for the human emotions, connections, and motivations that fuel great insights.
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Reuters/Ipsos Data: Democratic Presidential Candidates (02/27/2019)
Bernie Sanders and Joe Biden are the most well-known and well-liked of the Democratic presidential candidates.
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[EVENT] The Big Nine Book Signing
Join your friends at Ipsos for an exclusive book signing event for best-selling futurist Amy Webb’s book, The Big Nine.
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Reuters/Ipsos Data: Core Political (02/27/2019)
Democrats and Republicans continue to disagree on the most important issues facing the country.
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Americans Like Buying Local and Amazon.com
Americans also like putting customers and employees ahead of shareholders
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Drop in Consumer Confidence Accelerates in China and the U.S.
Increasing optimism in Mexico and Brazil Contributes to Global Index Stability
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Automation Has Transformed the Way We Work
Worker preparedness and consumer attitudes toward automation vary widely across countries
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Reuters/Ipsos Data: Core Political (02/20/2019)
Americans are feeling slightly better about the direction of the country.