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Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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[WEBINAR] Loving or Loathing: Understanding Affluents’ Relationship with Luxury
With studies running in 50 markets around the world, we are able to offer an unparalleled understanding of how Affluents think and act – insights critical for all marketers hoping to increase share of wallet among the wealthiest consumers.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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[WEBINAR] What the Future: Parenting
What the Future: Parenting offers exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them today and in the coming years.
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Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
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REF Expert Insight: Global Trends 2024
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably intensified, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries.
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Insights Association’s Annual Conference
Ipsos’ Kristy Click and Caitlynn Sorrell will be presenting together with Nestle’s Michael Shapiro to discuss Unleashing the Power of GenAI: Purina’s Journey to Faster and Better Insights in Pet Food Innovation
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Ipsos-CARD Dissertation Proposal Award
Ipsos regularly partners with the CARD lab at Temple University. The CARD lab mission to promote applied, interdisciplinary and multi-method research in decision-making and facilitate the translation of findings into actionable insights for business and society fits with Ipsos’ vision of leveraging academic insights for the most advanced and rigorous science that can drive practical solutions for clients.