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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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Cooking? It’s about more than convenience
The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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How will our food preparations change?
Does our food come to us, do we go out, or do we cook at home?
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New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food
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New Data Show the Changing Definitions of Food
Ipsos’ What the Future report identifies the top trends for the future of food
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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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[WEBINAR] Thinking Green: Consumer Perceptions on the Future of Packaging
From the latest United Nations report on climate change, to the plastic straw bans taking effect in cities all over the world, concerns about our planet’s health are top of mind for many people.
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Americans in Favor of Limiting Use of Plastic Straws
Ipsos/BuzzFeed News poll shows more support for businesses making the choice on straws than government ban