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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality
Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.
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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Reality Check: Women Making Hard Choices in an Increasingly Complex World
Download our detailed White Paper featuring the results of our four country survey (in the US, UK, Brazil and China) with 4,300 respondents.
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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed