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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality

Think Google: Omni-Channel Shoppers, An Emerging Retail Reality

Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.

04.15.15

This Think Google article features research conducted by Ipsos Connect showing that digital doesn't just drive e-commerce; it gets people in the store. And this influence doesn't end at the entrance to the store: 71% of shoppers who use smartphones for research in-store say that it's become an important part of the experience. Smartphones are the new personal shopping assistant for people once they're inside.

To read the full article, please click here.

The author(s)

Amanda Abry

Director, US, Media Development

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