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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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Health Equity: Innovation, Inclusion & Insights
View our on demand webinar exploring innovation, inclusion, and insights in achieving Health Equity.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Equality Lounge: International Women’s Day
Be sure to join Ipsos’ Rachel Rodgers to hear tips for Challenging the Status Quo: Why Women Are Embracing Rewirement Over Retirement
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[WEBINAR] It’s Time for a Media and Data “Bill of Rights”
Please join Ipsos as we surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
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Human Factors For Kids: Conducting human factors testing with pediatrics
Listen in as we discuss the nature of the conditions affecting pediatrics, the FDA guidelines on pediatric users, as well as the considerations required to design and conduct human factors research with pediatric patients.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Where the next generation of online dating is headed
People are bad at marketing themselves in online dating, says sociologist and dating expert Jess Carbino. Here’s how she thinks dating platforms could use AI to help make better matches.