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A glimpse into America’s future?
A look at some of the public policy priorities of one of the fastest growing demographic groups in America.
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Americans hope that 2022 will be better
Although most Americans don’t think 2021 was great, more hold out hope that 2022 will be better.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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A Year in Review - 2021
What did we learn about public attitudes and behaviors? What did our research tell us about the events of the year? And how did our outlook shift?
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Do Americans really expect 2022 to be a better year?
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Omicron worries America, but not enough to precipitate change
Americans are concerned about the Omicron variant but aren’t willing to change their lives at this point in time. This translates to majority saying they’re likely to wear masks indoors, but few plan to put a stop to socializing, seeing friends and family or going out to eat.
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Understanding Society
Ipsos unpacks the latest research and analysis shaping American society week-by-week, chart-by-chart.
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Most Americans believe political hostility and divisiveness between ordinary Americans is a serious problem
New Public Agenda/USA Today/Ipsos poll explores the extent of political divisiveness and hostility in the U.S. today