Search
-
Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
Partisan politics can make speaking out a minefield, but being seen as responsible also means many consumers will pay a premium.
-
Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
-
Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.
-
What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
-
Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
-
Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
-
Cliff’s Take: Cautiously Impatient
Will Americans accept vaccine passports in their eagerness to reopen?
-
Expectations have never been higher
Confidence in the future of the economy soars to the highest point in 19 years, but is the nation approaching a “vaccine wall?”
-
Cliff’s Take: Our National Dissonance
Surging optimism is the flip side of paranoia and distrust of the system
-
Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.