How Multinational Corporations Can Lead the Way on Sustainability

Download our essential guide for companies trying to gauge the priorities of consumers.

The author(s)

  • Jason McGrath Senior Vice President, Head of US Corporate Reputation
  • Trent Ross Executive Vice President, Global Chief Research Officer, Corporate Reputation
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Referencing recent Ipsos research, our latest paper provides detailed insights and tips to help businesses understand what societal issues people want companies to address. The results of our comprehensive research clearly sees that multinational companies have the ability and the responsibility to ‘do good’ in the world, and that their social responsibility (CSR) programs can be a win-win by ensuring the engagements are authentic, credible and effective.

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The author(s)

  • Jason McGrath Senior Vice President, Head of US Corporate Reputation
  • Trent Ross Executive Vice President, Global Chief Research Officer, Corporate Reputation

Society