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Americans favor stricter gun laws, though support has declined from 2019
New USA Today/Ipsos poll find that fewer Republicans favor stricter gun laws, Congress acting on background checks compared to previous years
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Views split on whether athletes should take a stand on political, social issues
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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Advertising 2021: Cultural Fluency, Gender & People of Color
Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Women and COVID Vignettes: One year out
The pandemic has had a particularly disastrous impact on women.
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so