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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
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Ipsos Work on Rohingya Crisis Wins World Bank South Asia Region Project of the Year
Ipsos fused data from drone-acquired aerial imagery, social media analytics, multi-spectral imagery, and ground surveys for WB assessment of Rohingya migrant crisis in Cox Bazaar, Bangladesh
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What difference does the mood make when advertising during sports events?
Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.
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Healthcare Provider Patients Believe They Could be Better Served if Their Provider Knew More about Them
Just Over a Third Feel as Though Their Provider Only Cares About Diagnosing/Treating Illnesses, Instead of Looking at Their Overall Health
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A Third of Americans Think Jon Snow Should Sit on the Iron Throne
Game of Thrones Pre-Season Predictions
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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The Reputation Council Report
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Automation Has Transformed the Way We Work
Worker preparedness and consumer attitudes toward automation vary widely across countries