Driverless Futures?

Are we ready for what may be the biggest disruption of the 21st Century?

The author(s)

  • Sarah Castell Head of Futures, Ipsos MORI
  • John Kiser Senior Vice President, US, Clinics & Mobility Labs
Get in touch

Less than a decade ago, self-driving cars seemed impossible. Now, we are told, they are inevitable. The benefits and the risks are not yet clear, but the technology is likely to make a profound difference to people’s lives. We have heard a lot from the developers, but, if the technology is to realize its potential, we also need to understand what members of the public think and, just as importantly, how they think about self-driving cars.

Self-driving cars could be a 21st Century disruption as big as the introduction of the motorcar in the 20th Century. Our streets, our ways of life, the rules of the road and the shape of our cities could all change.

Download this paper for an exploration of the challenges when engaging the public with new technologies, as well as some early thoughts on their views of autonomous vehicles.

The author(s)

  • Sarah Castell Head of Futures, Ipsos MORI
  • John Kiser Senior Vice President, US, Clinics & Mobility Labs

More insights about Automotive

Consumer & Shopper