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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
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Ipsos Expands Behavioral Science Practice with New Hires
Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.
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For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday
Music Significantly More Likely to Motivate Millennials Who Feel They Have Little Motivation
Compared to Older Adults -
What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?
The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
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Ipsos: Holiday Movies Unite the Political Spectrum
Differences of Opinion on Favorite Holiday Movies nearly within the Margin of Error in New Ipsos Poll
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Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before