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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Automation Has Transformed the Way We Work
Worker preparedness and consumer attitudes toward automation vary widely across countries
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Most Americans Say Having a Heart Attack Tomorrow Would Make Them Feel Depressed, Financially Strained, and Anxious About Future Health
Heart Attacks Rank Second Most Concerning Out of Five Possible Conditions/Diseases – Behind Only Cancer
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
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UN Women Reports: Lebanon, Jordan, Iraq
Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.
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Four ways to get mobile payments in stores to finally take off
Using mobile to pay at the register is promising way to replace cash, improve security, and directly access shopper data. Yet, for each benefit there are as many hurdles.
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Black Friday: Shifting its Center of Gravity
Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.