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From COVID’s uncertainty to the new America’s complexity
Read more about how Ipsos helped Axios get the scoop on the COVID-19 pandemic and understand its impact on Americans, one data point at a time.
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Insights to Activate Impact Stories
Access our series of impact stories to learn more about how Ipsos helps leading brands act smarter, go further and grow faster.
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AAPOR Conference 2025
Please join Ipsos experts who will be presenting the following papers at the AAPOR Annual Conference, the premier forum for the exchange of advances in public opinion and survey research.
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ARF: How to Win a David Ogilvy Award
Join Ipsos’ Jillian Rice to hear more about what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy Award.
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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
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ARF: Cross-Cultural Insights Strategies for 2025
Join Ipsos’ Janelle James who will moderate the next ARF Cultural Effectiveness Council to explore how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt.
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April 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.