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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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[WEBINAR] Measure, Manage & Improve Your Retail Performance
How well do you understand your customers’ journey? How many customers are entering your retail locations, or choosing your brand?
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Tetra Pak Launches 2019 Index Based on Ipsos Global Study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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Most Cannabis Consumers Use on a Weekly Basis or More
American Consumers Are More Likely to Use Cannabis Daily than Canadians
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With sales mixed and disruption rampant, what is the future of beauty?
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods
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[WEBINAR] The Future of Beauty: Thriving Across the Consumer Decision Journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.
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Selling a Home Described as Being a Stressful Experience by More than Three Quarters of Home Sellers
More Than a Third Admit They Cried During This Process as a Result of Being Overwhelmed