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Many Americans have engaged in age-gap dating
New Ipsos poll finds gender imbalances in what Americans find socially acceptable when dating
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Effie U.S. Awards Gala
Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.
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Ignite Excitement: Insights to drive toward electrification
Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
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Most Medicare members have an easy way to find providers and treatment but want better access to supplemental health benefits
New Virgin Pulse/Ipsos poll finds that one in three Medicare members worry about being able to afford recommended care
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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[WEBINAR] How humor can connect your ads with a Gen Z audience
81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities. Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience.
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Two in three have felt happy almost everyday in the past month
Ipsos polling finds that habits and routines are important in keeping people’s balance.
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For Brands, Quick, Smart Approaches to Food Sustainability
Tips for ensuring your foodservice brand doesn’t miss out on connecting with sustainability-minded consumers.
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Hybrid work will upend our food habits (again)
The pandemic accelerations of hybrid work and eating trends mean we could continue developing new habits, but this futurist from Mars Wrigley sees contradictions with the role food plays in our traditions, heritage and culture.
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Americans are concerned about rising prices and inflation
Rising prices are affecting the financial goals of most Americans