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A Third of Americans Think Jon Snow Should Sit on the Iron Throne
Game of Thrones Pre-Season Predictions
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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The Reputation Council Report
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Automation Has Transformed the Way We Work
Worker preparedness and consumer attitudes toward automation vary widely across countries
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Most Americans Say Having a Heart Attack Tomorrow Would Make Them Feel Depressed, Financially Strained, and Anxious About Future Health
Heart Attacks Rank Second Most Concerning Out of Five Possible Conditions/Diseases – Behind Only Cancer
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
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UN Women Reports: Lebanon, Jordan, Iraq
Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.