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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.
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Housing 2017
Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.
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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Education
America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?
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Will inequality drive policy changes that will impact wealth?
Despite its reputation as the land of equal opportunity, the U.S. leads all G7 countries in income inequality, according to the World Bank.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Americans value education but are divided on methods and cost
Ipsos finds opportunities and gaps in how America aligns its education system with the needs of its future workforce