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Shifts: Algorithms, globalization and infotainment
Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.
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How to monetize content in a privacy-focused future
Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.
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Why better campaigns focus on audiences’ memories rather than views
Third-party cookies remain in wide use — but new alternatives can inspire greater consumer understanding and better advertising, says Ipsos’ Nicholas Watson.
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Future Jobs to Be Done
The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Don't miss out on this opportunity to gain actionable insights and drive your brand's success.
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Female Quotient Equality Lounge @ Advertising Week
Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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ARF David Ogilvy Awards & Creative Effectiveness 2024
Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.