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The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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A Holly, Jolly Black Friday Weekend for Most Americans
It's the most wonderful time of the year — especially for retailers.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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To Stuff the Turkey or Stockings This Thanksgiving?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.
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Millennial Moms & Mobile - Are We There Yet?
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.
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Google's 2014 Holiday Shopper Research
To understand how digital trends will impact this year's shopping season, Google conducted their annual Holiday Shopper Intentions research with Ipsos MediaCT, surveying consumers on their shopping behavior.
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending