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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Ipsos Core Political Survey: Presidential Approval Tracker (11/02/2022)
Americans remain pessimistic about the economy and President Biden's approval rating at 40% with less than one week until the midterm elections
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Work
Companies have two big questions about the future of work: What will the implications be for their workforce and what will those effects mean for their customers? For the workforce, will new models — accelerated by the pandemic — emerge? Or will they revert to the old ways? Either way, the changes to how we live, shop, dine, and play could be profound.
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How changes to the way we work will impact how we live
Matt Carmichael, editor of What the Future, sees a key tension between the desire to transform the workplace and the urge to “return to normal.” The future of work, he thinks, could look much like the present.
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How the future of work could look like the present
The pandemic forced workers online, but it didn’t transform the way we work, says AWS’s Jon Izenstark. The real change will be what comes next.
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How the future of work will shape where we live
What will the changing workday mean for our homes, neighborhoods and cities? Gensler’s Andre Brumfield looks to the built environments of the future.
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Why diversity makes companies stronger
Rohit Bhargava, co-author of “Beyond Diversity,” explains why a diverse workforce can be an advantage for employees and businesses — if they get it right.
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Why empathy is the answer to shifting customer expectations
Restaurants are competing with apps and websites for attention — but humanity and hospitality can give them an edge, says Darden Restaurants’ Ali Charri.