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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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CARD-Ipsos Dissertation Proposal Award Webinar
On March 22, CARD will be hosting a virtual seminar where the public can come and hear from the two winners to learn more about the future of marketing and where the applied research and decision-making field is heading.
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Why empowering intermediaries can help financial services companies in a challenging economy
Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
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Remote workers value access to good services and proximity to family in the communities they live in
Most also feel they are appreciated by their colleagues and have a healthy work-life balance
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What worries the world – February 2023
Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.
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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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Health Equity: Innovation, Inclusion & Insights
View our on demand webinar exploring innovation, inclusion, and insights in achieving Health Equity.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.