THE QUIRK’S EVENT 2023: Los Angeles

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. Please join Ipsos in L.A. to hear more about:

Turbocharge your client relationships: February 22 | 9:30am

Ipsos' Jerrod Seaton and the TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. They’ll open the book to uncover what really matters for these partnerships to achieve that ‘extra edge’ that elevates effort, value and deliverables. They will explore the pressures and expectations clients experience from internal stakeholders, enabling a deep understanding of the “why” behind client needs. Key takeaways:

1. Gain a deep understanding of client-side needs and expectations.
2. Be inspired by stories of suppliers that have gone above and beyond.
3. Walk away with ways to improve your relationships on both sides of the supplier/client dynamic.

How to predict, measure and optimize the success of your brand: February 23 | 9:30am

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Join Ipsos’ Emmanuel Probst as he guides you through the art and science of creating transformative brands. You will learn how to measure, predict and optimize the success of your brand across personal, social and cultural attributes. Key takeaways:

1. How to gather, combine and analyze disparate data sets and insights to deliver a personalized, human-centric brand experience.
2. How brands can make a positive impact on people, society and the economy.
3. How to shape consumers’ perceptions.

Between two bushes with MANSCAPED: February 23 | 2pm

Ipsos' David Bilicic joins MANSCAPED insights strategists for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks to consumers in their language. How MANSCAPED built a brand with its iconic cheeky humor to engage, enamor and ultimately entice consumers to buy the highest-quality grooming tools on the market. While the MANSCAPED branding is fun and direct, it takes a lot of work to toe the line of what works and what doesn’t. Using consumer testing, MANSCAPED has built a powerful brand strategy and set of guidelines that align with what the consumer truly wants and needs. Key takeaways:

1. Brand building in an age of intense competition.
2. Engaging consumers with messaging the breaks through.
3. Inspiration to transcend the status quo.

To join Ipsos in Los Angeles, simply visit the Quirk’s website to register now.

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