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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
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Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
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Majority of Americans support FTC ruling that would ban non-compete agreements
Support for the banning of non-compete agreements is highest among wealthier, more educated Americans, new Ipsos poll finds
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What unites Americans? Service and values
In the five charts below, With Honor and Ipsos found that service, American values, and Veterans unite the country around a shared sense of purpose and direction.
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Americans view country as deeply divided, but believe most have much in common
Shared fundamental values unite Americans
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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How a (hypothetical) conviction in Trump’s criminal cases may affect the election
Below are five charts on where Americans stand on Trump’s trials and how they might react to a conviction
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.