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Ipsos InnoQuest Enhances Product Testing Capability with New Sensory Expert

Josef Zach Joins Ipsos InnoQuest as Director, Research & Development, Product Testing

Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging

Eating at Home?

Global Consumers Crave Foreign Fare and Handmade Care

Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Popping the Cork: What the World is Planning for New Year's Eve

New Research Solution from Ipsos Delivers on Digital Advertising Excellence

Ipsos ASI Introduces Live|Test Solution for Better Digital Brand Performance

Is Your Brand Truly Consumer-Centric?

This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.

National Treasury Employees Union - Attitudes Towards Federal Workers Poll

Eight in Ten See Cookouts as a Great Way to Spend Quality Time with Family and Friends

Yet It Can Be Difficult to Juggle Preparing the Meal and Socializing, and Timing Everything Right

Ipsos/RBC Consumer Outlook Index: February 2012