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ARF 2023 Media Research Insights
In addition to curated, high-quality research on these issues, guest experts – including Ipsos’ Jamie Stenziano – will discuss the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimize diversity.
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DSA Start Summit
Smooth sailing ahead? Join Ipsos’ Lisa Gudding at the Direct Selling Association’s kick-off event of 2024 designed to chart a course for success.
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MSI 2024 Summit: Marketing After AI
Some claim AI is “coming after” marketing and other jobs, but marketing will continue after AI becomes simply how we do our jobs.
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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[WEBINAR RECORDING] KEYS - The Year in Review: Opportunities in the Polycrisis
Join Ipsos for our KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Among Republicans, Trump leads the Republican primary, gaining ground since September
New Reuters/Ipsos polling finds that the economy and reducing crime are the main issues for Americans when it comes to determining how they will vote
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Americans say 2023 was a good year, and think 2024 will be even better
Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker
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Here's what the 2023 word of the year, 'authentic,' means for brands
More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker