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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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Cliff’s Take: Contradictory Signals
The Polls Project a Biden Victory; But We Must Look More Closely
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The Inside Track: Election 2020 September Briefing
Key highlights from September's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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The post-Purpose Role for Brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximizing shareholder value.
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Polarized media landscape erodes chances of effective COVID response
In a fractured media and political landscape, misinformation about the coronavirus has taken on a life of its own and is contributing to eroding trust in public health institutions - and raising doubts about a possible future vaccine.
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Money (That’s what we’ll want.)
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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Most Americans agree that institutional racism is real and that change is needed
Events in Kenosha underline rift in lived experience of white Americans and people of color.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.