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Are Millennials so different from their elders in the workplace?
The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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90% of Ambassadors Indicate Their Home Country is Closely Following the US Presidential Election
Washington, DC- The Ipsos Poll conducted for The Hill & Washington Diplomat was released today. This reports explores responses from roughly 30 international ambassadors.
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Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey
Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?
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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2016 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2016 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.