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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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Why are Republicans all in on Trump?
Below are five charts showing why exactly Trump is still the Republican favorite.
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated
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Republicans increasingly feel Trump has the best chance at winning the presidency
Findings of a new ABC News/Ipsos poll of 1,480 Republicans and Republican-leaning Americans conducted January 16-17, 2024
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The post-holiday COVID surge barely bothered America
Despite a rise in COVID cases during and after the holidays, a near-record-low number of Americans believe COVID is a risk to them personally, according to new data from the Ipsos Consumer Tracker
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Are people finally returning to the office?
The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.
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How organized labor will fit into a reorganized economy
Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.
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Reuters/Ipsos Issues Survey - January 2024
Former president Donald Trump maintains his lead for the Republican presidential nomination.
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Google / Ipsos Multi-Country AI Survey
Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).