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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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7 Ways Brands Can be More Accessible Today
Because opening the door to consumers with a range of disabilities can be a fertile source of brand innovation that benefits everyone.
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Ipsos Ukraine Resilience Monitor measures toll of war on livelihood and access to basic services in major cities
Ukrainians put onus on national government and local authorities to lead reconstruction efforts
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Ipsos Core Political: Presidential Approval Tracker (10/5/2022)
This week’s Ipsos Core Political shows 40% of Americans approve of President Joe Biden’s performance in office and over half of Americans want him to prioritize addressing the economy.
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Majority of adults report experiencing high levels of stress in past year
Most Americans feel the U.S. healthcare system places less importance on mental health than on physical health despite a widespread view that they matter equally: Ipsos Global Advisor survey for World Mental Health Day 2022.
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MAPOR 2022 Annual Conference
This year’s Midwest Association for Public Opinion Research annual conference focuses on the innovations and changes that have occurred in survey research in recent years. Don’t miss Ipsos experts who’ll be speaking at the conference!
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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[RECORDING] TFQ Equality Lounge @ Advertising Week
Join Ipsos experts who will be speaking at the Equality Lounge® @ Advertising Week
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Voices of Ukraine: Documenting Life During Wartime
In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.