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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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What do boy bands have to do with beauty?
Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.
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[EVENT] Affluent Survey 2019 Release Breakfast
We began our Affluent Survey over 40 years ago, because we understood that it’s crucial for businesses seeking to deliver growth and increased ROI to apply focus towards audiences and prospects with disproportionate value.
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A complicated portrait of beauty
Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.
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What makes you most happy? It’s not what you may spend most time on
Social media ranks the lowest out of 29 sources of happiness globally.
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With sales mixed and disruption rampant, what is the future of beauty?
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
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The Biggest Beauty Influencer Isn’t Who You Think It Is
New Global Study Looks at Beauty Standards, Ideals, and Routines
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[WEBINAR] The Future of AI-Powered Consumer Understanding
While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.
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FaceApp goes viral: How do you feel about aging?
A recent Ipsos survey shows that we think old age begins at 66