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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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For COP28, here is what you need to know about public opinion on climate change
Below are five charts on the worsening climate disaster, where the American public stands on climate change, and how missing COP28 might affect Biden’s reputability on the environment
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Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime
New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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Most Americans say Congress should highly prioritize funding mental health programs
Vast majority agree mental health is just as important as physical health
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How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.
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Most Americans would be happy to receive investments as holiday gifts
A new Yahoo Finance/Ipsos survey finds that Americans want investments as holiday gifts as a way to save for the future and build wealth
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Half of Americans are saving more for a safety net
34% of Americans say that in the past six months they have postponed or skipped a big-ticket product purchase.
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November 2023: Consumer confidence declines sharply in the Middle East and Africa
Sentiment is down significantly in both Israel and South Africa
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Diversity, Equity and Inclusion are Central to Good Research
Here are five ways Ipsos is translating diversity, equity and inclusion concepts into survey practice, examining case studies for young adults, Black Americans, Hispanic Americans and diverse political attitudes.