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Back-to-school shopping won’t be back-to-normal anytime soon
Many parents are playing a wait and see game with back-to-school shopping as finances and school openings remain up in the air.
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Hidden common ground on immigration
Latest Public Agenda/USA Today/Ipsos poll shows where Americans stand on immigration
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Trust in leadership crumbles in states hit hardest by coronavirus
Decision to reopen early in Arizona, Florida, Georgia and Texas backfires on state leadership; Americans increasingly skeptical of allowing businesses to reopen until the coronavirus is contained
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Personal experience with COVID-19 may sway partisanship. But only some of the time.
Personal experience with COVID-19 is connected to changes in partisan opinions and behaviors.
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How America Pays for College 2020
The new Sallie Mae/Ipsos report reveals that most families are not changing education plans for the upcoming academic year despite the pandemic.
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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.