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Are you Living the American Dream?
Homeowners still believe owning a house is the great American dream.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire
Nine in Ten 80+ Year Olds Advise Younger Generations to Recreate Pension-Like Income for Retirement
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Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.