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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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U.S. consumer confidence holds steady
All indices remain level as expectations stand close to historical record
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Consumer Ratings for Quality of Patient Care & Experience Slip
COVID Vaccine Hesitancy Still an Issue
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Despite slip, U.S. consumer confidence holds at pre-lockdown level
Falling sentiment in the Current and Investment sub-indices drive decline
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Eight in ten women say that they encounter barriers preventing them from taking better care of their health
New MDVIP/Ipsos poll finds that more than a third wish their doctor would spend more time talking to them about health concerns that are unique to women
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Majority of Americans have changed the amount of time they spend communicating in-person compared to 10 years ago
New EvolveMKD /Ipsos poll finds among those who have experienced a change, 53% are spending less time communicating in-person versus 10 years ago