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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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Cliff’s Take: Rage Against The Machine?
What The Recent GameStop Mania Reveals About Our Collective State Of Mind
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Here’s what it’ll take to get Americans back into crowded businesses
Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
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Two in five Americans gained weight during the pandemic
Those who gained weight report adding an average of 14.5 pounds
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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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More than 1 in 3 Americans believe a ‘deep state’ is working to undermine Trump
NPR/Ipsos poll finds widespread concerns about the spread of false information, despite some believing in COVID-19 and QAnon-related conspiracies
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After virtual school and chaotic childcare, parents hope 2021 will be better
Parents had a particularly tough year. Many believe next year will be better.