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Public Perspectives: The Perils of Perception

The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.

CFP174 Certification Continues to Gain Awareness, Marking 4 Consecutive Years of Gains

Ipsos/Reuters Poll (August 20): Core Political Approval

Ipsos/ScoutComms Poll: Veterans Issues

Ipsos/Reuters Poll: US Oil Production

Ipsos/Reuters Poll: Planned Parenthood

Ipsos Poll: Yoga Practice

Ipsos Global @dvisory: The Economic Pulse of the World (August 2015)

Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 ASIAME

New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.

Brand Equity, Behavioral Economics and Surveys

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.